Last Updated: February 23, 2017
Heineken USA Incorporated
(“HEINEKEN,” “we” or “us”) wants you to know that we respect your privacy and recognize your desire to
information that we collect through websites, software, social media sites and applications controlled
by HEINEKEN, as well as through HTML-formatted email messages that we send to you that link to this
The Services are intended for people who are 21 years of age or older. If someone under the legal
drinking age has provided HEINEKEN with personal information by obtaining access to the Services in
violation of our access restrictions, we request that the parent or legal guardian of that person
contact HEINEKEN so we can remove the information from our records.
Personal Information We May Collect
“Personal Information” is information that identifies you as an individual or
relates to an identifiable person, including, for example, your:
- Email address
- Postal address
- Telephone number
- Credit and debit card number
- Social media account ID
The Services may make available the ability to purchase products through a third-party alcohol
delivery service. If you wish to make a purchase, only the third-party service (and not HEINEKEN)
will collect your payment card information, but both HEINEKEN and the third party will receive other
personal information associated with your purchase, such as your name and address. The third party’s
over, and are not responsible for, this third party’s collection, use and disclosure of your
How We May Collect Personal Information
We may collect Personal Information in a variety of ways, including:
- Through the Services: We may collect Personal Information through the Services,
such as when you enter our website via our age gate.
- From Other Sources: We may receive your Personal Information from other online
and offline sources, such as public databases, joint marketing partners, social media platforms
(including from people with whom you are friends or otherwise connected) and from other third
parties. For example, if you elect to connect your social media account to your website account,
certain Personal Information from your social media account will be shared with us, which may
include Personal Information that is part of your profile or your friends’ profiles.
How We May Use Personal Information
We may use Personal Information:
- To respond to your inquiries, fulfill your requests and process your transactions, and to
provide you with related customer service.
- To send administrative information to you, such as information regarding the Services and
changes to our terms, conditions and policies.
- To send you marketing communications that we believe may be of interest to you.
- To personalize your experience on the Services by presenting products and offers tailored to
- To allow you to participate in sweepstakes, contests and similar promotions and to administer
these activities. Some of these activities have additional rules, which could contain additional
information about how we use and disclose your Personal Information. We suggest that you read
any such rules carefully.
- To facilitate social sharing functionality.
- For our business purposes, such as data analysis, audits, fraud monitoring and prevention,
developing new products, enhancing, improving or modifying our Services, identifying usage
trends, determining the effectiveness of our promotional campaigns and operating and expanding
our business activities.
How Personal Information May Be Disclosed
Your Personal Information may be disclosed:
- To our third party service providers who provide services such as website hosting, data
management and analysis, order fulfillment, information technology and related infrastructure
provision, customer service, email delivery, auditing and other services.
- To third parties that co-sponsor or co-brand activities with HEINEKEN, including to permit them
to send you marketing communications.
- To third-party sponsors and administrators of sweepstakes, contests and similar promotions.
- By you, on message boards, chat, profile pages and blogs and other services to which you are
able to post information and materials that are visible to other users and/or the general public
(“Public Postings”) via the Services. Please note that any information you post or disclose via
Public Postings will become public information. We urge you to be very careful when deciding to
publicly disclose any information on the Services.
- To your friends associated with your social media account, to other website users and to your
social media account provider, in connection with your social sharing activity, such as if you
connect your social media account to your Services account or log into your Services account
from your social media account. By connecting your Services account and your social media
account, you authorize us to share information with your social media account provider, and you
understand that the use of the information we share will be governed by the social media site’s
your social media account provider, please do not connect your social media account with your
use of the Services and do not participate in social sharing on the Services.
- To a third party in the event of any reorganization, merger, sale, joint venture, assignment,
transfer or other disposition of all or any portion of our business, assets or stock (including
in connection with any bankruptcy or similar proceedings).
Other Uses and Disclosures
We also may use and disclose your Personal Information as we believe to be necessary or appropriate:
(a) under applicable law, which may include laws outside your country of residence; (b) to respond
to requests from courts, law enforcement agencies, regulatory agencies, and other public and
government authorities, which may include such authorities outside your country of residence; (c) to
enforce our terms and conditions; and (d) to protect our rights, privacy, safety or property, and/or
that of our affiliates, you or others.
Other Information We May Collect
“Other Information” is any information that does not reveal your specific identity
or does not directly relate to an individual, such as:
- Browser and device information
- App usage data
- Information collected through cookies, pixel tags, web beacons and other technologies
- IP address
- Location information
- Demographic information and other information provided by you
- Aggregated information
If we are required to treat Other Information as Personal Information under applicable law, then we
may use it for the purposes for which we use and disclose Personal Information as detailed in this
How We May Collect Other Information
We and our third party service providers may collect Other Information in a variety of ways,
- Through your browser or device: Certain information is collected by most
browsers or automatically through your device, such as your Media Access Control (MAC) address,
computer type (Windows or Macintosh), screen resolution, operating system name and version,
device manufacturer and model, language, Internet browser type and version and the name and
version of the Services you are using. We use this information to ensure that the Services
- Through your use of an App: When you download and use a HEINEKEN App, we and
our service providers may track and collect app usage data, such as the date and time the app on
your device accesses our servers and what information and files have been downloaded to the app.
- Using cookies: Cookies are pieces of information stored directly on the
computer that you are using. Cookies allow us to collect information such as browser type, time
spent on the Services, pages visited, language preferences, and other anonymous traffic data. We
and our service providers use the information for security purposes, to facilitate navigation,
to display information more effectively, to personalize your experience while using the Services
and to recognize your computer in order to assist your use of the Services. We also gather
statistical information about use of the Services in order to continually improve their design
and functionality, understand how they are used and assist us with resolving questions regarding
them. Cookies further allow us to select which of our advertisements or offers are most likely
other technologies to track responses to our online advertisements.
If you do not want
that allows you to automatically decline cookies or be given the choice of declining or
accepting the transfer to your computer of a particular cookie (or cookies) from a particular
site. You may also wish to refer to
If, however, you do not accept cookies, you may experience some inconvenience in your use of the
Services. For example, we may not be able to recognize your computer, and you may need to enter
your birthday every time you visit. You also may not receive advertising or other offers from us
that are relevant to your interests and needs.
- Using pixel tags and other similar technologies: Pixel tags (also known as web
beacons and clear GIFs) may be used in connection with some Services to, among other things,
track the actions of users of the Services (including email recipients), measure the success of
our marketing campaigns and compile statistics about usage of the Services and response rates.
to collect and analyze information about use of the Services and report on activities and
trends. This service may also collect information regarding the use of other websites, apps and
online resources. You can learn about Google’s practices by going to
www.google.com/policies/privacy/partners/, and opt out of them by downloading the Google Analytics
opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
- Using Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and
other similar technologies: We may use Flash LSOs and other technologies to, among
other things, collect and store information about your use of the Services. If you do not want
Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block
Flash LSO storage using the tools contained in the
Website Storage Settings Panel. You can also
control Flash LSOs by going to the
Global Storage Settings Panel and following the instructions
(which may include instructions that explain, for example, how to delete existing Flash LSOs
(referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being
placed on your computer without your being asked, and (for Flash Player 8 and later) how to
block Flash LSOs that are not being delivered by the operator of the page you are on at the
time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs
may reduce or impede the functionality of some Flash applications.
- IP Address: Your IP address is a number that is automatically assigned to the
computer that you are using by your Internet Service Provider. An IP address may be identified
and logged automatically in our server log files whenever a user accesses the Services, along
with the time of the visit and the page(s) that were visited. Collecting IP addresses is
standard practice and is done automatically by many websites, applications and other services.
We use IP addresses for purposes such as calculating usage levels, diagnosing server problems
and administering the Services. We may also derive your approximate location from your IP
- Location: We may collect the physical location of your device by, for example,
using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to
provide you with personalized location-based services and content.
- From you: Information, such as your preferences or demographic information is
collected when you voluntarily provide it.
- By aggregating information: Aggregated Personal Information does not personally
identify you or any other user of the Services (for example, we may aggregate Personal
Information to calculate the percentage of our users who have a particular telephone area code).
How We May Use and Disclose Other Information
We may use and disclose Other Information for any purpose, except where we are required to do
otherwise under applicable law. In some instances, we may combine Other Information with Personal
Information. If we do, we will treat the combined information as Personal Information as long as it
Do Not Track Signals
Some web browsers have settings that include “do not track signals.” The Services are not currently
engineered to respond to those signals.
Third Party Services
other practices of any third parties, including any third party operating any site or service to
which the Services link. The inclusion of a link on the Services does not imply endorsement of the
linked site or service by us or by our affiliates.
In addition, we are not responsible for the information collection, use, disclosure or security
policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any
other app developer, app provider, social media platform provider, operating system provider,
wireless service provider or device manufacturer, including with respect to any Personal Information
you disclose to them in connection with the Services.
We may use third-party advertising companies to serve advertisements regarding goods and services
that may be of interest to you when you access and use the Services and other websites or online
services, based on information relating to your access to and use of the Services and other websites
or online services on any of your devices, as well as on information received from third parties. To
do so, these companies may place or recognize a unique cookie on your browser (including through the
use of pixel tags). They may also use these technologies, along with information they collect about
your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.
If you would like more information about these practices, and to learn how to opt out of them in
please visit http://www.networkadvertising.org/managing/opt_out.asp and
You may download the AppChoices app at
www.aboutads.info/appchoices to opt out in mobile apps.
We seek to use reasonable organizational, technical and administrative measures to protect Personal
Information within our organization. Unfortunately, no data transmission or storage system can be
guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no
longer secure (for example, if you feel that the security of your account has been compromised),
please immediately notify us in accordance with the “Contacting Us” section below.
Choices and Access
You may opt out of receiving marketing emails from us by following the instructions contained in each
such email. In addition, certain Services may give you the ability to opt out through your account
settings. We will try to comply with your request as soon as reasonably practicable. Please note
that if you opt out of receiving marketing-related emails from us, we may still send you important
administrative messages, from which you cannot opt out.
If you would like to review, correct, update, suppress or delete Personal Information that you have
previously provided to us, you may write to us at
Your California Privacy Rights
Under California Civil Code section 1798.83, California residents have the right to request and
receive from HEINEKEN, once a year, free of charge, information about the personal information we
have disclosed (if any) to third parties for their marketing purposes during the previous calendar
year, and a description of the categories of personal information shared. To make such a request,
please send an email to
including the phrase “California Privacy Request” in the subject line, and provide HEINEKEN with
your name, postal address and email address.
The Services are controlled and operated by us from the United States and are not intended to subject
us to the laws or jurisdiction of any state, country or territory other than that of the United
States. Your Personal Information may be stored and processed in any country where we have
facilities or in which we engage service providers, and by using the Services you consent to the
transfer of information to countries outside of your country of residence, including the United
States, which may have data protection rules that are different from those of your country.
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social
Security numbers, information related to racial or ethnic origin, political opinions, religion or
other beliefs, health, biometrics or genetic characteristics or criminal background) on or through
the Services or otherwise to us.
Because email communications are not always secure, please do
not include credit card or other sensitive information in your emails to us.