In 1944, Cervecería Tecate® was officially born. The birth of the brewery brought a welcomed economic renaissance to the town, thanks to founder Alberto Aldrete's uncanny free spirit and rebellious determination. Aldrete perservered against the belief that a brewery could exist in the town, thus paving the way for the brand we know and love today.

In the 50's, Tecate® became the second most important brand in Mexico, thanks to Cuauhtémoc Moctezuma who purchased the brewery in 1954. From humble beginnings in the small town of Tecate, to being widely recognized and respected as a formidable brand in the beer industry, Tecate® proved early on that it didin't matter where you came from, what mattered was what you brought to the table.

Tecate® has always valued innovation, even during its early days. In 1964, Tecate® launched the first ever "easy open" can in Mexico, which made a can opener unnecessary to open and enjoy a beer. This can opening design is the design still used in beer cans today.

Today, Tecate® beer is well known and respected across the globe due to its deep roots in both Mexico and the US. Tecate® continues to honor its true identity and heritage by embracing that it's both de aquí y de allá, with a true Mexican-American taste.